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Intro
The history of Bell's goes back almost 200 years. Steeped in tradition, and starting a few traditions of its own...and all from a wee shop in Perth.
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1825
Operating from a small shop in Perth Scotland a certain Arthur Bell began trading in two of the most precious commodities of the day: whisky and tea.
But only one was pure gold... -
1850's
The revolutionary years. When Arthur Bell defied convention, mixing several fine whiskies to create the Bell's blend.
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1895-1904
Arthur's two sons, Arthur Kinmond Bell (left) and Robert Duff Bell (right), joined the firm, with the trading name Arthur Bell & Sons first appearing on the famous curling label.
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1925
Another Bell's bottle landmark with the famous 'Afore ye go' slogan making its debut.
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1933
The end of American prohibition created a boom in trade and saw Arthur Bell and Sons take on three more distilleries including Blair Athol, which was founded way back in 1798 and started life as a farm.
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1951
The 'As Told By Bell's' campaign breaks with the bloodthirsty headline 'They flayed him alive...' to wet the appetite of Bell's thirsty fans.
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1975
The ever expanding Bell's team proved you could have your cake and eat it when, for the Bell's 150th birthday, it took four men just to carry the cake into the room.
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1978
Bell's is crowned as the UK's No.1 whisky – a proud year for the brand and its millions of fans.
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1987
Renowned Scottish artist Tom Adams helped create the The Very Best Of Scotland campaign. His stunning artwork featured in the campaign for 3 years and was seen around the world.
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2000
A new century and a very modern special-edition bottle and spirit advert to mark it. But inside, the Bell's whisky stayed true to its ancient roots.
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2008
The evolution of Bell's continues a new bottle of Bell's Original Blended Scotch Whisky. Starring alongside Arthur Bell himself in a nationwide advertising campaign.
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2013
Bell's strength of character continues to shine through in its partnership with Help for Heroes. A partnership that pledges to raise £1 million, through the design of limited edition bottles, national advertising and the world's biggest pub quiz!
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2014
We are proud to announce that Bell's has reached its target and raised £1 million for Help for Heroes! The funding will be used to support countless people who demonstrate strength of character every day and help them build a brighter future.
