Bell's Logo
Afore ye were born
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  • Historic image from Bell's Whisky

    Intro

    The history of Bell's goes back almost 200 years. Steeped in tradition, and starting a few traditions of its own...and all from a wee shop in Perth.

  • Historic image from Bell's Whisky in the year 1825

    1825

    Operating from a small shop in Perth Scotland a certain Arthur Bell began trading in two of the most precious commodities of the day: whisky and tea. But only one was pure gold...

  • Historic image from Bell's Whisky in the year 1850's

    1850's

    The revolutionary years. When Arthur Bell defied convention, mixing several fine whiskies to create the Bell's blend.

  • Historic image from Bell's Whisky in the years 1895 to 1904

    1895-1904

    Arthur's two sons, Arthur Kinmond Bell (left) and Robert Duff Bell (right), joined the firm, with the trading name Arthur Bell & Sons first appearing on the famous curling label.

  • Historic image from Bell's Whisky in the year 1825

    1925

    Another Bell's bottle landmark with the famous 'Afore ye go' slogan making its debut.

  • Historic image from Bell's Whisky in the year 1825

    1933

    The end of American prohibition created a boom in trade and saw Arthur Bell and Sons take on three more distilleries including Blair Athol, which was founded way back in 1798 and started life as a farm.

  • Historic image from Bell's Whisky in the year 1951

    1951

    The 'As Told By Bell's' campaign breaks with the bloodthirsty headline 'They flayed him alive...' to wet the appetite of Bell's thirsty fans.

  • Historic image from Bell's Whisky in the year 1975

    1975

    The ever expanding Bell's team proved you could have your cake and eat it when, for the Bell's 150th birthday, it took four men just to carry the cake into the room.

  • Historic image from Bell's Whisky in the year 1978

    1978

    Bell's is crowned as the UK's No.1 whisky – a proud year for the brand and its millions of fans.

  • Historic image from Bell's Whisky in the year 1987

    1987

    Renowned Scottish artist Tom Adams helped create the The Very Best Of Scotland campaign. His stunning artwork featured in the campaign for 3 years and was seen around the world.

  • Historic image from Bell's Whisky in the year 2000

    2000

    A new century and a very modern special-edition bottle and spirit advert to mark it. But inside, the Bell's whisky stayed true to its ancient roots.

  • Historic image from Bell's Whisky in the year 2008

    2008

    The evolution of Bell's continues a new bottle of Bell's Original Blended Scotch Whisky. Starring alongside Arthur Bell himself in a nationwide advertising campaign.

  • Historic image from Bell's Whisky in the year 2013

    2013

    Bell's strength of character continues to shine through in its partnership with Help for Heroes. A partnership that pledges to raise £1 million, through the design of limited edition bottles, national advertising and the world's biggest pub quiz!

  • Historic image from Bell's Whisky in the year 2014

    2014

    We are proud to announce that Bell's has reached its target and raised £1 million for Help for Heroes! The funding will be used to support countless people who demonstrate strength of character every day and help them build a brighter future.

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